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A renowned communication expert introduces a subtle and efffective way of selling your best asset--yourself--without turning off those you're trying to impress. It is well-documented that working hard isn't enough to keep your professional star rising: Self-promotion is recognized as one of the most important attributes for getting ahead. But learning to share your talents and successes without coming across as smug or rehearsed is a tricky skill. Now, Peggy Klaus, top communication and leadership coach, has developed a program that will teach anyone to brag--and get away with it. Filled with practical examples of ways in which people in various work-life stages can promote themselves, Klaus teaches readers to communicate strengths and accomplishments without appearing too opportunistic, eager, egotistical, or self-aggrandizing. Now anyone can communicate with style and substance--in any situation--and walk away shining like the star they are!

• Sales Rank: #2352056 in Books
• Brand: Brand: Hachette Audio
• Published on: 2003-05-01
• Ingredients: Example Ingredients
• Formats: Abridged, Audiobook
• Original language: English
• Number of items: 3
• Dimensions: 5.75" h x .75" w x 5.25" l,
• Running time: 180 minutes
• Binding: Audio CD

Features

• Used Book in Good Condition

Amazon.com Review
Brag! is a whip smart tool kit--one that tampers with our beliefs about humility by defining bragging as an act of authenticity. Peggy Klaus, a Fortune 500 communication coach, sharpened her strategies in Hollywood, "the bragging capitol of the world," where she learned the art of tooting your horn, without blowing it. "To brag is to talk about your best self with pride and passion in a conversational manner." explains Klaus. She includes a snappy "Bragging Dictionary" with highly practical techniques including instructions for the "Bragalogue," a brief memorable elevator pitch and a "Brag bag," the collection of your greatest hits with colorful details that can be easily accessed.

Bragging rights and responsibilities are surveyed in a variety of situations: the co-worker who takes credit, techno-bragging online, performance reviews, job interviews and working a room. Klaus peppers her points with examples from her coaching sessions and seminars, sample dialogues and self-assessments. Although several examples may seem too studied, Klaus has much to brag about. This is a book that will change the way you think about the slippery skill of selling yourself. --Barbara Mackoff

From Publishers Weekly
"Using the same techniques that have turned thousands of professionals and executives into skillful self-promoters," Klaus, a Fortune 500 communication consultant, teaches how to make an impact in today's unstable business market by becoming "a master of artful bragging." Klaus's persuasive writing style and authentic tone combined with real-life anecdotes culled from her 10 years conducting training seminars show off the transformative effect successful bragging can have on a career (including the author's own), while deflating any fears readers may have of coming off as phony, arrogant or obnoxious. Creating a "bragalogue"(or short, enthusiastic, continually updated story showcasing strengths and accomplishments) that you can deliver comfortably and sincerely is key to "planting seeds for the future" or standing out in interviews, performance reviews or networking situations. Sample conversations, self-evaluation surveys, advice on avoiding common bragging pitfalls, hints on body language and concrete tips for stay-at-home moms, freelancers, retirees and recent college grads lend a hands-on feel to this valuable business primer.
Copyright 2003 Reed Business Information, Inc.

Review
"Klaus's persuasive writing style and authentic tone...show off the transformative effect bragging can have on your career....A valuable business primer."

Most helpful customer reviews

29 of 30 people found the following review helpful.
Can't understand the 5-star reviews here, this was a huge disappointment
By Schach the Monkey
The 5-star reviews here mystify me. I found Peggy Klaus's book "Brag!" to be borderline unreadable and completely unhelpful.

It had a great title/subtitle and stellar Amazon reviews, so I figured this would be the book to help overcome my natural reluctance to tout my own achievements. Instead we have a supposed "communications expert" -- who readily admits that she feels like a fraud because she's not really a communications expert -- giving us commonsense advice that can be distilled into about five sentences. For example, the "12 Tooting Tips for Bragging" she ends the book with look like something anyone would come up with in 10 minutes when tasked with creating such a list: "Have a sense of humor" and "Use it all: your eyes, ears, head and heart" and "Know when to toot" and "Think about to whom you are tooting." OK...

The rest of the book is similar: full of trite observations and sweeping generalizations that sound like they were written by someone with not much corporate experience. Like "People on all rungs of the corporate ladder -- from entry level to middle manager, from heads of divisions to heads of companies, from Silicon Valley to Wall Street -- had a hard time talking about themselves." Heads of Silicon Valley and Wall Street companies have a hard time talking about themselves? If you find that sentence credible, then buy this book, because there are lots of others like it in here.

Don't brag too much, but let people know your accomplishments when it matters, and tell it in a quick story they'll remember. That's what this book takes 200 pages to say. I've never seen such an obviously bad book get such high ratings on Amazon.

1 of 1 people found the following review helpful.
Excellent Read - Good Tips to Keep Your Accomplishments in Front of People
By Amazon Customer
While Peggy wrote this book primarily for women, as a man I got some valuable tips on how to promote myself. She encourages all of us to have a "brag bag" of sound bites available whenever anyone asks - "So what have you been up to lately". It truly is not bragging to simply tell people what you have done. One point that hit home was the concept of "credit theft" in organizations. If you aren't telling lots of people what you have accomplished, then there is a high probability that someone else will take credit for it.

It is hard to keep perspective on what you have done. You may think that you are just doing your job. Peggy gives a way to keep a log of what you have done so you can tap into the brag bag when you need it. If you just take a look once a week or once a month, you would be surprised at how much you did.

At first her terms "brag bag", "brag bites", "bragologue" and "brag nags" seem contrived and self serving so she could make her point. However, after the first several chapters, these terms really come to life and help you focus on getting your message across to everyone you meet.

This book is an easy read. I found myself going quickly through her material and picking it up again a few months later when I needed a refresher. I'm using it now to help me with my performance review.

0 of 0 people found the following review helpful.
A four letter word we must all be prepared to practice and use....
By Front porch observer
The art of Brag is an essential tool. It needs to be taught early as a foundational skill in schools to build and reinforce confidence and self-esteem. As the parent of a teenager looking for her first job it is difficult to convince my daughter that her life experiences as a babysitter, summer camp counselor in training and mentor to a struggling student in an ESL program, makes her a valuable employment candidate for a 'real' job. I hope that by re-framing her volunteer positions into brag bites and bragologues she can appreciate her worthy-ness and develop a skill that will serve her well over a lifetime!

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NEW YORK TIMES BESTSELLER

In Every Little Step, Brown will for the first time tell the full story of his life and set the record straight, particularly about his relationship with Whitney Houston.

Bobby Brown has been one of the most compelling American artists of the past thirty years, a magnetic and talented figure who successfully crossed over many musical genres, including R&B and hip hop, as well as the mainstream. In the late 1980s, the former front man of New Edition had a wildly successful solo career—especially with the launch of Don't Be Cruel—garnering multiple hits on the Billboard top ten list, as well as several Grammy, American Music, and Soul Train awards. But Brown put his career on hold to be with the woman he loved—American music royalty Whitney Houston. The marriage between Brown and Houston was perhaps the most closely watched and talked about marriage of the 1990s—a pairing that obsessed the public and the gossip industry. Now, for the first time, the world will be able to hear the truth from the mouth of America’s “bad boy” himself. Raw and powerful, Every Little Step is the story of a man who has been on the top of the mountain and in the depths of the valley and who is now finally ready to talk about his career and family life, from the passion and the excess to his creative inspirations and massive musical success.

On the process of writing this book, Bobby says, “Right after I signed on to write my story, I went through one of the most agonizing traumas I had ever experienced with the death of my daughter. But I was surprised by how therapeutic it was to work on this project, to look at the entire arc of my life and to realize that although there has been considerable pain, I have also been incredibly blessed. I hope my fans and other readers of this book will be entertained by this trip into the crazy, exciting, fascinating world of Bobby Brown. And I hope they will feel that I have been as honest and open with them in these pages as I have tried to be my entire life.”

• Sales Rank: #10839 in Books
• Brand: Dey Street Books
• Published on: 2016-06-13
• Released on: 2016-06-13
• Original language: English
• Number of items: 1
• Dimensions: 9.00" h x 1.09" w x 6.00" l, .0 pounds
• Binding: Hardcover
• 336 pages

From the Back Cover

Bobby Brown, the singer, dancer, and all-around amazing performer, first became famous at the age of fourteen as a part of the Boston group New Edition. But it was his solo career and the release of his 1988 album, Don’t Be Cruel, with its chart-topping title track, as well as hit songs “My Prerogative” and “Every Little Step,” that made him infamous. As he toured the world, wowing fans, scoring hit after hit, earning millions, Brown found himself the fodder of tabloids. When he married the most celebrated singer in the world at the time, pop princess Whitney Houston, he began a life under a microscope. The couple’s every move was tracked, and jaw-dropping stories were told about drug addiction, physical violence, and worse, with Brown always cast as the villain. Forever branded, Brown was trapped in a spiral of rage against the media and drug addiction, fighting for the will to get himself clean and keep his family together.

Now the man behind the misconceptions, rumors, and lies bares his soul. In this honest, raw, and at times heartbreaking account, Brown tells the truth of his life. Every Little Step is the story of a kid growing up in the projects of Boston, always on the move and always looking for an audience. Brown reveals what really happened when he left New Edition to launch his solo career and tales of his relationships with some of the most prominent pop divas in the world, including intimate details of his marriage to Houston that describe the purity of their love and the devastation he felt as it crumbled. Most poignantly, he finally speaks about losing his beloved daughter Bobbi Kristina. And through it all, Brown shows himself to be a family man, devoted to his children and his wife; a man who cared for both of his parents right up until their deaths; and a man who can admit where he faltered, but had the strength to stand up again. 

I became famous with New Edition when I was just fourteen.

As a solo artist, I released an album before my twentieth birthday that many have noted as altering the course of R & B music. In my twenties, I fell in love with the biggest music star on the planet. Our marriage kept more than a few gossip tabloids in business.

I am still trying to grapple with the incredible pain and trauma of losing my daughter.

But despite my three decades in the harsh media glare, the public has never really heard my story. What Bobby Brown is thinking, what he’s doing, what he did do, what he didn’t do.

Early on, I cemented my reputation as “the bad boy of R & B.” And it stuck. But now that label feels too one-dimensional. I feel like I owe it to myself and the ones I love, and will always love, to be honest.

I want to tell the real story.

About the Author
Bobby Brown is a singer, songwriter, dancer, producer, and actor. He lives in Los Angeles, California, with his wife and children. Nick Chiles is a Pulitzer Prize-winning journalist and author or co-author of 14 books, including three New York Times bestsellers. He lives in Atlanta with his wife and children.

Most helpful customer reviews

62 of 67 people found the following review helpful.
BB delivers
By NoVa 4
I should start by saying that yes, I am a BB fan. As a full fledged punk/goth in Detroit during the 80's, I got a free ticket to his concert with Al B. Sure and New Edition and figured "why not go?" and had a blast. He was such a dynamic performer...and that made me a fan to this day. I've followed his career through music, TV, and the tabloids, and I always thought he got the short end of the stick with the media--but it's clearly true when you read the tragedies he's suffered throughout life.

BB delivers the goods: he holds nothing back on his drugs, drinking, bad boy days, crimes, jail time, Whitney, his daughter, and everything in between. It's all in there, and many blanks are filled. He also gives his personal insight to what he was thinking at certain times in his life when the rest of us were wondering just WHAT he was thinking. He even explains the whole Whitney funeral debacle and why he left during the service, and you realize the media did portray it in a skewed light when his reasoning is really very sensible. Now I'm sure some people will argue that it's one sided (duh, it's an autobiography) and of course he'll try to make himself look better....but now that others are corroborating many of his tales in the media (i.e. Whitney's brother finally saying it was he, not BB, who introduced her to drugs), we realize he really did get the short end of that stick during his Whitney days.

That's not to say that he didn't make some huge mistakes--he acknowledges them freely and takes responsibility for most (though there are spots here and there where he makes excuses for certain things rather than taking the reigns on them, but that's OK). In the end, you realize he's just a guy like anyone else, trying to make their way.

Fab read, totally worth the purchase.

31 of 33 people found the following review helpful.
Definitely spoke truth
By Amazon Customer
Yes! He has finally told his story much of what we know to be true. People giving this one star and saying he is self serving never liked or will ever like him so pot calling kettle. The Book was very well written and The Break Up chapter was total mind blowing he cast all reservations to the wind and just spoke from his heart. He still protecting her, there are so many OTHER less flattering stories he could've divulged but he didn't. Weeks in Cracks houses, and the sex parties in the home so he was very respectful.

I wish he and his family nothing but the best in the future I also wish the Houston the best and maybe if they read this with an open mind and accept their part the tragedies would cease. You have two other sibling as well as the Daughter in Law fighting substance abuse. This Young Man owned his part in the mess and appears to still be beating himself up about it.

4 of 4 people found the following review helpful.
Good read
By Amazon Customer
So good to hear Bobby's side of the story. I enjoyed this book. Every page had some very interesting stories. I thought he kept his story about Whitney very tasteful and respectful. I'm sure there was a lot more dirt he could have put in his book, but he chose to take a different route about his feelings. It was just enough for me to get the picture though. Thanks for sharing your story.

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This informative set analyzes the dynamics involved with creating, growing, and managing small businesses amid different geographic, institutional, and political environments.

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• Sales Rank: #4006618 in Books
• Published on: 2015-05-05
• Original language: English
• Number of items: 2
• Dimensions: 9.50" h x 2.10" w x 6.40" l, .0 pounds
• Binding: Hardcover
• 697 pages

Review
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About the Author

Scott L. Newbert, PhD, is associate professor of management, Harry Halloran Emerging Scholar in Social Entrepreneurship, and Anne Quinn Welsh Faculty Fellow in Honors at Villanova University.

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Since the outpouring of the Holy Spirit on the Day of Pentecost, some confusion has existed in the church regarding the distinction between ministry and manifestation gifts of the Spirit. A clear understanding of these differences is essential if spiritual gifts are to function properly in the body of Christ.

SPIRITUAL GIFTS: MINISTRIES AND MANIFESTATIONS examines the lists of spiritual gifts found in the New Testament and highlights their distinctions. The author leads the reader through a careful study of the characteristics of equipping ministry gifts, body ministry gifts, manifestation gifts, and the need for bringing all the gifts into harmonious operation in the church. He concludes the volume appropriately with a look at the fruit of the Spirit, the atmosphere conducive to the functioning of these gifts.

This book, which is in its seventh printing, has been published in five languages and is being used around the world in classes on the gifts of the Spirit.

• Sales Rank: #1593521 in eBooks
• Published on: 2015-10-15
• Released on: 2015-10-15
• Format: Kindle eBook

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3 of 3 people found the following review helpful.
Spiritual Gifts
By Sunshine 73
This book is a very thorough book about spiritual gifts in laymen's terms. The print is of a satisfactory size and one is able to read it with no difficulty at all. It may be used in Sunday School or a Bible Study group. There are study questions at the end of each chapter which helps to reinforce what has been discussed in the chapter. The book has twelve chapters and contains 138 pages so it is just the right length for one who wants to do a study on the spritual gifts. Chapter titles include "Ministry or Manifestation?", "Equipping Ministry Gifts," "The Fourfold Task of the Shepherd," "Body Ministry Gifts," etc. The book is perfect for one who is new to this topic or one who is well acquainted with it.

3 of 3 people found the following review helpful.
An excellent book by a serious Pentecostal scholar.
By Larry Bolling (lbolling@oru.edu)
Underwood has emphasized the two essentials to those who would receive the giftings of the Spirit. In 1984, perhaps more than now, there was a tendency to preference of the manifestations above the ministries. This work puts a proper focus on both, as well as their relationship with one another. Reverend Underwood's extensive work as a leader in world missions has shown that he as good in practice as in theory.

1 of 1 people found the following review helpful.
Five Stars
By roberta trujillo
Thanku!

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• Published on: 2012-10-02
• Binding: Hardcover

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First time in paperback. The #1 New York Times bestseller from the phenomenal author of The Courage to Be Rich.

The world's most trusted expert on money matters answers a generation's cry for help-and gives advice on

- Credit card debt
- Student loans
- Credit scores
- The first real job
- Buying a first home
- Insurance facts: auto, home, renters, health
- Financial issues of the self-employed

And much more advice that fits the realities of "Generation Broke."

• Sales Rank: #14873 in Books
• Brand: Penguin Group USA
• Published on: 2007-03-27
• Original language: English
• Number of items: 1
• Dimensions: 7.98" h x .98" w x 5.97" l, 1.15 pounds
• Binding: Paperback
• 400 pages

Features

• Great product!

Amazon.com Review
If you are tired of struggling to make ends meet but don't know a 401(k) from Special K, this book is for you. Aimed specifically at "Generation Broke"--those in their twenties and thirties who are working yet buried in credit card debt and student loans--this user-friendly guide offers a clear introduction to practical investing and money management techniques that can turn even a dismal financial situation around. Bestselling author Suze Orman has a knack for taking the fear out of money matters, and in The Money Book for the Young, Fabulous &: Broke, she shows readers how to set priorities and achieve goals, whether it is to buy a house or save for retirement or pay for a child's education. She also offers inspiration to readers to face their financial problems and get started on a solution. After all, there is good news: young people still have the time to correct problems so that they will never be broke again. Readers who find terms such as diversification and IRA rollover scary--or worse, unimportant--will learn much from this book.

In these pages, Orman clearly and succinctly explains what a FICO score is and why it's so important, offers the lowdown on stocks and mutual funds, provides career advice, and offers lots of tips on dealing with student loan debt, saving money even when times are tight, debt consolidation strategies, and the safest way for newlyweds to merge their finances. She also offers information on credit cards, including why canceling cards is not a good idea, when it makes sense to use them, and the best strategies for paying them off. It may not be the only money book you'll ever need, but it's an excellent place to start. --Shawn Carkonen

All About Suze Orman

The Money Book for the Young, Fabulous & Broke is financial expert Suze Orman's answer to a generation's cry for help. An Emmy-award winner, Orman is the author of four consecutive New York Times® bestsellers, The 9 Steps to Financial Freedom, The Courage to Be Rich, The Road to Wealth, and The Laws of Money, the Lessons of Life. The Money Book was written to address the specific financial reality that young people face today, and it offers a set of real, not impossible, solutions to the problems at hand and the problems ahead.

• Listen to a special message from Suze Orman.
• Visit the Suze Orman Store

Suze Orman: The Bestsellers

• The Courage to Be Rich
• The Road to Wealth
• The Laws of Money, the Lessons of Life

• Suze Orman's Financial Guidebook
• The 9 Steps to Financial Freedom

• Money Cards: Words That Lead to Wealth
• You've Earned it, Don't Lose It
• The Money Book for the Young, Fabulous & Broke, Audio CD

Build Your Own Suze Orman Library
The Essentials
The Laws of Money
The 9 Steps to Financial Freedom
You've Earned It, Don't Lose It
Money Cards: Words That Lead to Wealth
Suze Orman's Financial Guidebook
Suze Orman's Will And Trust Kit Pep Talks: Suze Orman Audios

The Courage to Be Rich, CD
The Road to Wealth, CD
The Laws of Money, the Lessons of Life, CD
The Courage to Be Rich, Cassette
The Road to Wealth, Cassette
The Laws of Money, the Lessons of Life, Cassette Bestselling Suze Orman Books on DVD
The Laws of Money, the Lessons of Life, 2003
The 9 Steps to Financial Freedom, 2004
The Road to Wealth, 2004
The Suze Orman Collection, 2003
The Courage to Be Rich
The Best of the Suze Orman Collection, 2004

From Publishers Weekly
No narrator, no matter how skilled, could sell the advice of personal finance guru Orman as well as Orman herself, so it's fitting that she gives voice to this audiobook. In a tone that is commanding (but in a motherly way), Orman lays out money management basics for YF&Bers (the young, fabulous and broke), covering everything from maintaining good credit and investing in the future to building a career and buying a first house. This is the lecture every parent should give their adolescent, and with Orman's emphatic delivery, it certainly has a lecture-like feel. There's no danger of nodding off during this audiobook, however. Orman's just-the-facts approach and spirited reading make this a quick, informative listen—a perfect motivator for anyone who has thought about organizing their finances and then opted for the beach instead. Simultaneous release with the Riverhead hardcover (Forecasts, Feb. 14). (Mar.)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

Review
...written in a non-condescending manner, and Orman modifies some of the suggestions she has made for her older readers. -- New York Post, February 27, 2005

[Orman] shows an atypical level of sympathy for the plight of the so-called "Generation Broke." -- Seattle Post-Intelligencer, March 17, 2005

Most helpful customer reviews

1 of 1 people found the following review helpful.
STOP! Read.. This right here is YOUR divine intervention..
By J Graves
I almost didn't read this book, but I kept hearing Suze Orman's name, and a few folks I know have made references to her, so I said "Okay, this lady is successful for a reason, so I must have something to benefit by picking up this book". So I stopped everything I was working on stuck my nose into this book. Let me tell you, as I was reading, based on my own experiences with the topic's that Suze talks about, I was ranting and raving to EVERYONE I care about to get this book and read it before I even had a chance to finish reading it all, and now that I have, there isn't enough words I can say about how important it is to understand these things, but I am going to try.

I think it's fair to say that getting money isn't the real battle that most of us encounter, correctly managing what we have and making it grow is the true battle. I have a real passion for financial literacy. EVERYONE should read this book no matter your financial literacy level. Suze breaks down various topics ranging from fico scores, credit debt, retirement accounts, mortgages, investments, and much more, in a every Simple, Easy, and Direct way. I can't think of a single stone she leaves untouched that's financially critical to know from the first day you turned 18.

Financial literacy is IMPORTANT. The financial decisions you make today are either going to help you or haunt you later in life. You owe it to yourself to make sound, informed decisions, and the topics that Suze covers are all things that we all encounter or hear about at some point in the early parts of our adult lives. If you haven't taken the financial plunge, wonderful, Suze's will help you navigate to achieve financial prosperity. If you've already sunk your ship, no worries, Suze lays out precises ways to rebuild and move forward.

What are you waiting for ?!? This book is one of the best investments you will ever make, PERIOD! It only costs a few bucks and you owe it to yourself to be financially successful and knowledgeable, so go get this book and read it NOW !! Don't thank me, I'm just paying it forward and you've been blessed with divine intervention. Best Wishes..

3 of 3 people found the following review helpful.
23 and cringing
By very happy
I'm 23, graduated last summer and have a stable, lower middle class job. I consider myself fairly educated about my finances but I'm always reading to see what else I can learn. Technically this book applies to my age group but it was aweful reading it. She tries to use young lingo which is awkward and I found none if her advice relevant at all. Not only that but I feel that she talks down to the reader like we're the dumbest people she's ever seen. Maybe it's different for other people but this book was just useless to me and left a bad taste in my mouth. You could learn more relevant info from browsing the web.

1 of 1 people found the following review helpful.
Shows Its Age
By Andrew Gorden
Despite this book 'only' being written some five years ago, this book shows its age rather badly. Since 2007, much of the financial world has been flipped upsidedown; interest rates have plunged, credit has been frozen, wages have stagnated and/or fallen for many, college continues its exponential climb in price with decreasing returns after graduation.

I bought this book as a YF&B-er myself, but found much of the hard-hitting reality of life in a post-recessionary economy out of line with Suze's advice; advice like placing ordinary living expenses on credit while you're young (you can pay it off when you get a good job out of college), finance your car (you can afford the payments once you get a better job), and other debt-loading activities...all out of line with the new reality many young people like myself (22) face, even with my substantially above-average income coming from a "designer" degree (USC).

Still, I have to rate the book 4/5 stars, as you will still find a good 75% of the advice still relevant. Just slash down her high interest rates on gains such as IRAs, 401(k)s, and investing. Definitely DO NOT take her advice for loading up credit cards while you're young...with the premise that you'll have the income to pay it off later. I see so many of my fellow college graduates doing this, and now have a hard slap of reality as they settle into their $30-40,000 jobs, with twice as much as that in college debt. Focus on living as frugally as you can (don't confuse frugality with being a cheap-ass), live with your parents, minimize student loans, and ALWAYS have an emergency fund.

For a more 'up-to-date' book with the same basic advice, try Zac Bissonette's book, How to Be Richer, Smarter, and Better-Looking Than Your Parents. A self-described fan and follower of Suze, Zac's book may be a little more in line with today's realities, while keeping in line with much of Suze's amazing and time-tested advice.

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Learn everything you need to know to start using business analytics and integrating it throughout your organization. Business Analytics Principles, Concepts, and Applications brings together a complete, integrated package of knowledge for newcomers to the subject. The authors present an up-to-date view of what business analytics is, why it is so valuable, and most importantly, how it is used. They combine essential conceptual content with clear explanations of the tools, techniques, and methodologies actually used to implement modern business analytics initiatives.

 

They offer a proven step-wise approach to designing an analytics program, and successfully integrating it into your organization, so it effectively provides intelligence for competitive advantage in decision making.

Using step-by-step examples, the authors identify common challenges that can be addressed by business analytics, illustrate each type of analytics (descriptive, prescriptive, and predictive), and guide users in undertaking their own projects. Illustrating the real-world use of statistical, information systems, and management science methodologies, these examples help readers successfully apply the methods they are learning.

 

Unlike most competitive guides, this text demonstrates the use of IBM's menu-based SPSS software, permitting instructors to spend less time teaching software and more time focusing on business analytics itself.

 

A valuable resource for all beginning-to-intermediate-level business analysts and business analytics managers; for MBA/Masters' degree students in the field; and for advanced undergraduates majoring in statistics, applied mathematics, or engineering/operations research.

• Sales Rank: #1628264 in Books
• Brand: Schniederjans, Marc J./ Schniederjans, Dara G./ Starkey, Christopher M.
• Published on: 2014-05-02
• Original language: English
• Number of items: 1
• Dimensions: 9.00" h x 1.10" w x 7.30" l, 1.61 pounds
• Binding: Hardcover
• 368 pages

From the Back Cover
Today’s Most Complete, Up-to-Date, and Practical Introduction to Business Analytics

Business analytics can help you sort through massive amounts of data, identify meaningful patterns, transform patterns into insights, and use those insights to make more profitable decisions. This up-to-date primer explains what business analytics is, why it is so important, and how to use it.

The authors start with a complete conceptual introduction, explaining how business analytics can drive competitive advantage, and how to align your organization to make the most of it. You’ll find realistic coverage of key managerial and technical issues, from organizational structure to data quality.

Next, you’ll master practical methodologies, strategies, and best practices for performing each leading form of analytics: descriptive, predictive, and prescriptive. Throughout, you’ll learn from realistic case studies and solved problems, and gain familiarity with a wide variety of statistical and quantitative techniques, and software tools. A capstone project integrates key processes and techniques, preparing you to succeed on your own.

• What is business analytics?
• What questions can it answer?
• How can it drive competitive advantage?
• What resources and skills do you need?
• How do you prepare the organization for it?
• What obstacles must you overcome?
• What are the key statistical techniques?
• How do they work?
• How does it all fit together?

For all beginning-to-intermediate-level analysts and analytics managers, and for MBA/Masters or advanced undergraduate students.

About the Author
Marc J. Schniederjans is the C. Wheaton Battey Distinguished Professor of Business in the College of Business Administration at the University of Nebraska-Lincoln and has served on the faculty of three other universities. Professor Schniederjans is a Fellow of the Decision Sciences Institute (DSI) and in 2014–2015 will serve as DSI’s President. His prior experience includes owning and operating his own truck leasing business. He is currently a member of the Institute of Supply Management (ISM), the Production and Operations Management Society (POMS), and Decision Sciences Institute (DSI). Professor Schniederjans has taught extensively in operations management and management science. He has won numerous teaching awards and is an honorary member of the Golden Key honor society and the Alpha Kappa Psi business honor society. He has published more than one hundred journal articles and has authored or coauthored twenty books in the field of management. The title of his most recent book is Reinventing the Supply Chain Life Cycle, and his research has encompassed a wide range of operations management and decision science topics. He has also presented more than one hundred research papers at academic meetings. Professor Schniederjans is serving on five journal editorial review boards, including Computers & Operations Research, International Journal of Information & Decision Sciences, International Journal of Information Systems in the Service Sector, and Journal of Operations Management, Production, and Operations Management. He is also serving as an area editor for the journal Operations Management Research and as an associate editor for the International Journal of Strategic Decision Sciences and International Journal of the Society Systems Science and Management Review : An International Journal (Korea). Professor Schniederjans has served as a consultant and trainer to various business and government agencies.

Dara G. Schniederjans is an assistant professor of Supply Chain Management at the University of Rhode Island, College of Business Administration. She has published articles in journals such as Decision Support Systems, Journal of the Operational Research Society, and Business Process Management Journal. She has also co-authored two text books and co-edited a readings book. She has contributed chapters to readings utilizing quantitative and statistical methods. Dara has served as a guest co-editor for a special issue on Business Ethics in Social Sciences in the International Journal of Society Systems Science. She has also served as a website coordinator for Decisions Sciences Institute. She currently teaches courses in Supplier Relationship Management and Operations Management.

Christopher M. Starkey is an Economics student at the University of Connecticut-Storrs. He has presented papers at the Academy of Management and Production and Operations Management Society meetings. He currently teaches courses in Principles of Microeconomics and has taught Principles of Macroeconomics. His current research interests include macroeconomic and monetary policy, as well as other decision-making methodologies.

Most helpful customer reviews

0 of 0 people found the following review helpful.
This was a fantastic book! I have been able to apply a ...
By R. Mueller
This was a fantastic book! I have been able to apply a large amount of the ideas and concepts presented in the book, even down to organizational structure. I highly recommend this book because it is a great balance of science and 'art' in the world that is business analytics.

0 of 0 people found the following review helpful.
cool book. I bought it because my professor wrote ...
By Lee
cool book. I bought it because my professor wrote this book and it is required for my class. It is very useful if you are taking his class. Outside that, i can't see other beneficial reasons for purchasing it.

1 of 2 people found the following review helpful.
Common knowledge
By Linc
This book spends half of itself explaining kinda obvious stuff like what is BA, why is important, what programs are used in BA (excel, sas,spss), how to group teams, align other resources, etc. In my opinion I could have saved this $100 and look these introductory lessons on the internet

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• Sales Rank: #776554 in eBooks
• Published on: 2012-06-15
• Released on: 2012-06-15
• Format: Kindle eBook

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Good info poor resources
By Smt
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• Sales Rank: #2098925 in Books
• Brand: Brand: American College of Physicians
• Published on: 1999-01
• Original language: English
• Number of items: 1
• Dimensions: 8.50" h x 5.00" w x .50" l,
• Binding: Paperback
• 176 pages

Features

• Used Book in Good Condition

Most helpful customer reviews

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By A Customer
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