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Senin, 17 Desember 2012

[M697.Ebook] Get Free Ebook The Money Book for the Young, Fabulous & Broke, by Suze Orman

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The Money Book for the Young, Fabulous & Broke, by Suze Orman

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First time in paperback. The #1 New York Times bestseller from the phenomenal author of The Courage to Be Rich.

The world's most trusted expert on money matters answers a generation's cry for help-and gives advice on

- Credit card debt
- Student loans
- Credit scores
- The first real job
- Buying a first home
- Insurance facts: auto, home, renters, health
- Financial issues of the self-employed

And much more advice that fits the realities of "Generation Broke."

Sales Rank: #14873 in Books
Brand: Penguin Group USA
Published on: 2007-03-27
Original language: English
Number of items: 1
Dimensions: 7.98" h x .98" w x 5.97" l, 1.15 pounds
Binding: Paperback
400 pages

Features

Great product!

Amazon.com Review
If you are tired of struggling to make ends meet but don't know a 401(k) from Special K, this book is for you. Aimed specifically at "Generation Broke"--those in their twenties and thirties who are working yet buried in credit card debt and student loans--this user-friendly guide offers a clear introduction to practical investing and money management techniques that can turn even a dismal financial situation around. Bestselling author Suze Orman has a knack for taking the fear out of money matters, and in The Money Book for the Young, Fabulous &: Broke, she shows readers how to set priorities and achieve goals, whether it is to buy a house or save for retirement or pay for a child's education. She also offers inspiration to readers to face their financial problems and get started on a solution. After all, there is good news: young people still have the time to correct problems so that they will never be broke again. Readers who find terms such as diversification and IRA rollover scary--or worse, unimportant--will learn much from this book.

In these pages, Orman clearly and succinctly explains what a FICO score is and why it's so important, offers the lowdown on stocks and mutual funds, provides career advice, and offers lots of tips on dealing with student loan debt, saving money even when times are tight, debt consolidation strategies, and the safest way for newlyweds to merge their finances. She also offers information on credit cards, including why canceling cards is not a good idea, when it makes sense to use them, and the best strategies for paying them off. It may not be the only money book you'll ever need, but it's an excellent place to start. --Shawn Carkonen

All About Suze Orman

The Money Book for the Young, Fabulous & Broke is financial expert Suze Orman's answer to a generation's cry for help. An Emmy-award winner, Orman is the author of four consecutive New York Times® bestsellers, The 9 Steps to Financial Freedom, The Courage to Be Rich, The Road to Wealth, and The Laws of Money, the Lessons of Life. The Money Book was written to address the specific financial reality that young people face today, and it offers a set of real, not impossible, solutions to the problems at hand and the problems ahead.

Listen to a special message from Suze Orman.
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Suze Orman: The Bestsellers

The Courage to Be Rich
The Road to Wealth
The Laws of Money, the Lessons of Life

Suze Orman's Financial Guidebook
The 9 Steps to Financial Freedom

Money Cards: Words That Lead to Wealth
You've Earned it, Don't Lose It
The Money Book for the Young, Fabulous & Broke, Audio CD

Build Your Own Suze Orman Library
The Essentials
The Laws of Money
The 9 Steps to Financial Freedom
You've Earned It, Don't Lose It
Money Cards: Words That Lead to Wealth
Suze Orman's Financial Guidebook
Suze Orman's Will And Trust Kit Pep Talks: Suze Orman Audios

The Courage to Be Rich, CD
The Road to Wealth, CD
The Laws of Money, the Lessons of Life, CD
The Courage to Be Rich, Cassette
The Road to Wealth, Cassette
The Laws of Money, the Lessons of Life, Cassette Bestselling Suze Orman Books on DVD
The Laws of Money, the Lessons of Life, 2003
The 9 Steps to Financial Freedom, 2004
The Road to Wealth, 2004
The Suze Orman Collection, 2003
The Courage to Be Rich
The Best of the Suze Orman Collection, 2004

From Publishers Weekly
No narrator, no matter how skilled, could sell the advice of personal finance guru Orman as well as Orman herself, so it's fitting that she gives voice to this audiobook. In a tone that is commanding (but in a motherly way), Orman lays out money management basics for YF&Bers (the young, fabulous and broke), covering everything from maintaining good credit and investing in the future to building a career and buying a first house. This is the lecture every parent should give their adolescent, and with Orman's emphatic delivery, it certainly has a lecture-like feel. There's no danger of nodding off during this audiobook, however. Orman's just-the-facts approach and spirited reading make this a quick, informative listen—a perfect motivator for anyone who has thought about organizing their finances and then opted for the beach instead. Simultaneous release with the Riverhead hardcover (Forecasts, Feb. 14). (Mar.)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

Review
...written in a non-condescending manner, and Orman modifies some of the suggestions she has made for her older readers. -- New York Post, February 27, 2005

[Orman] shows an atypical level of sympathy for the plight of the so-called "Generation Broke." -- Seattle Post-Intelligencer, March 17, 2005

Most helpful customer reviews

1 of 1 people found the following review helpful.
STOP! Read.. This right here is YOUR divine intervention..
By J Graves
I almost didn't read this book, but I kept hearing Suze Orman's name, and a few folks I know have made references to her, so I said "Okay, this lady is successful for a reason, so I must have something to benefit by picking up this book". So I stopped everything I was working on stuck my nose into this book. Let me tell you, as I was reading, based on my own experiences with the topic's that Suze talks about, I was ranting and raving to EVERYONE I care about to get this book and read it before I even had a chance to finish reading it all, and now that I have, there isn't enough words I can say about how important it is to understand these things, but I am going to try.

I think it's fair to say that getting money isn't the real battle that most of us encounter, correctly managing what we have and making it grow is the true battle. I have a real passion for financial literacy. EVERYONE should read this book no matter your financial literacy level. Suze breaks down various topics ranging from fico scores, credit debt, retirement accounts, mortgages, investments, and much more, in a every Simple, Easy, and Direct way. I can't think of a single stone she leaves untouched that's financially critical to know from the first day you turned 18.

Financial literacy is IMPORTANT. The financial decisions you make today are either going to help you or haunt you later in life. You owe it to yourself to make sound, informed decisions, and the topics that Suze covers are all things that we all encounter or hear about at some point in the early parts of our adult lives. If you haven't taken the financial plunge, wonderful, Suze's will help you navigate to achieve financial prosperity. If you've already sunk your ship, no worries, Suze lays out precises ways to rebuild and move forward.

What are you waiting for ?!? This book is one of the best investments you will ever make, PERIOD! It only costs a few bucks and you owe it to yourself to be financially successful and knowledgeable, so go get this book and read it NOW !! Don't thank me, I'm just paying it forward and you've been blessed with divine intervention. Best Wishes..

3 of 3 people found the following review helpful.
23 and cringing
By very happy
I'm 23, graduated last summer and have a stable, lower middle class job. I consider myself fairly educated about my finances but I'm always reading to see what else I can learn. Technically this book applies to my age group but it was aweful reading it. She tries to use young lingo which is awkward and I found none if her advice relevant at all. Not only that but I feel that she talks down to the reader like we're the dumbest people she's ever seen. Maybe it's different for other people but this book was just useless to me and left a bad taste in my mouth. You could learn more relevant info from browsing the web.

1 of 1 people found the following review helpful.
Shows Its Age
By Andrew Gorden
Despite this book 'only' being written some five years ago, this book shows its age rather badly. Since 2007, much of the financial world has been flipped upsidedown; interest rates have plunged, credit has been frozen, wages have stagnated and/or fallen for many, college continues its exponential climb in price with decreasing returns after graduation.

I bought this book as a YF&B-er myself, but found much of the hard-hitting reality of life in a post-recessionary economy out of line with Suze's advice; advice like placing ordinary living expenses on credit while you're young (you can pay it off when you get a good job out of college), finance your car (you can afford the payments once you get a better job), and other debt-loading activities...all out of line with the new reality many young people like myself (22) face, even with my substantially above-average income coming from a "designer" degree (USC).

Still, I have to rate the book 4/5 stars, as you will still find a good 75% of the advice still relevant. Just slash down her high interest rates on gains such as IRAs, 401(k)s, and investing. Definitely DO NOT take her advice for loading up credit cards while you're young...with the premise that you'll have the income to pay it off later. I see so many of my fellow college graduates doing this, and now have a hard slap of reality as they settle into their $30-40,000 jobs, with twice as much as that in college debt. Focus on living as frugally as you can (don't confuse frugality with being a cheap-ass), live with your parents, minimize student loans, and ALWAYS have an emergency fund.

For a more 'up-to-date' book with the same basic advice, try Zac Bissonette's book, How to Be Richer, Smarter, and Better-Looking Than Your Parents. A self-described fan and follower of Suze, Zac's book may be a little more in line with today's realities, while keeping in line with much of Suze's amazing and time-tested advice.

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Rabu, 12 Desember 2012

[J568.Ebook] PDF Download Business Analytics Principles, Concepts, and Applications: What, Why, and How (FT Press Analytics), by Marc J. Schniederjans, Dara G. Schn

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Learn everything you need to know to start using business analytics and integrating it throughout your organization. Business Analytics Principles, Concepts, and Applications brings together a complete, integrated package of knowledge for newcomers to the subject. The authors present an up-to-date view of what business analytics is, why it is so valuable, and most importantly, how it is used. They combine essential conceptual content with clear explanations of the tools, techniques, and methodologies actually used to implement modern business analytics initiatives.

They offer a proven step-wise approach to designing an analytics program, and successfully integrating it into your organization, so it effectively provides intelligence for competitive advantage in decision making.

Using step-by-step examples, the authors identify common challenges that can be addressed by business analytics, illustrate each type of analytics (descriptive, prescriptive, and predictive), and guide users in undertaking their own projects. Illustrating the real-world use of statistical, information systems, and management science methodologies, these examples help readers successfully apply the methods they are learning.

Unlike most competitive guides, this text demonstrates the use of IBM's menu-based SPSS software, permitting instructors to spend less time teaching software and more time focusing on business analytics itself.

A valuable resource for all beginning-to-intermediate-level business analysts and business analytics managers; for MBA/Masters' degree students in the field; and for advanced undergraduates majoring in statistics, applied mathematics, or engineering/operations research.

Sales Rank: #1628264 in Books
Brand: Schniederjans, Marc J./ Schniederjans, Dara G./ Starkey, Christopher M.
Published on: 2014-05-02
Original language: English
Number of items: 1
Dimensions: 9.00" h x 1.10" w x 7.30" l, 1.61 pounds
Binding: Hardcover
368 pages

From the Back Cover
Today’s Most Complete, Up-to-Date, and Practical Introduction to Business Analytics

Business analytics can help you sort through massive amounts of data, identify meaningful patterns, transform patterns into insights, and use those insights to make more profitable decisions. This up-to-date primer explains what business analytics is, why it is so important, and how to use it.

The authors start with a complete conceptual introduction, explaining how business analytics can drive competitive advantage, and how to align your organization to make the most of it. You’ll find realistic coverage of key managerial and technical issues, from organizational structure to data quality.

Next, you’ll master practical methodologies, strategies, and best practices for performing each leading form of analytics: descriptive, predictive, and prescriptive. Throughout, you’ll learn from realistic case studies and solved problems, and gain familiarity with a wide variety of statistical and quantitative techniques, and software tools. A capstone project integrates key processes and techniques, preparing you to succeed on your own.

• What is business analytics?
• What questions can it answer?
• How can it drive competitive advantage?
• What resources and skills do you need?
• How do you prepare the organization for it?
• What obstacles must you overcome?
• What are the key statistical techniques?
• How do they work?
• How does it all fit together?

For all beginning-to-intermediate-level analysts and analytics managers, and for MBA/Masters or advanced undergraduate students.

About the Author
Marc J. Schniederjans is the C. Wheaton Battey Distinguished Professor of Business in the College of Business Administration at the University of Nebraska-Lincoln and has served on the faculty of three other universities. Professor Schniederjans is a Fellow of the Decision Sciences Institute (DSI) and in 2014–2015 will serve as DSI’s President. His prior experience includes owning and operating his own truck leasing business. He is currently a member of the Institute of Supply Management (ISM), the Production and Operations Management Society (POMS), and Decision Sciences Institute (DSI). Professor Schniederjans has taught extensively in operations management and management science. He has won numerous teaching awards and is an honorary member of the Golden Key honor society and the Alpha Kappa Psi business honor society. He has published more than one hundred journal articles and has authored or coauthored twenty books in the field of management. The title of his most recent book is Reinventing the Supply Chain Life Cycle, and his research has encompassed a wide range of operations management and decision science topics. He has also presented more than one hundred research papers at academic meetings. Professor Schniederjans is serving on five journal editorial review boards, including Computers & Operations Research, International Journal of Information & Decision Sciences, International Journal of Information Systems in the Service Sector, and Journal of Operations Management, Production, and Operations Management. He is also serving as an area editor for the journal Operations Management Research and as an associate editor for the International Journal of Strategic Decision Sciences and International Journal of the Society Systems Science and Management Review : An International Journal (Korea). Professor Schniederjans has served as a consultant and trainer to various business and government agencies.

Dara G. Schniederjans is an assistant professor of Supply Chain Management at the University of Rhode Island, College of Business Administration. She has published articles in journals such as Decision Support Systems, Journal of the Operational Research Society, and Business Process Management Journal. She has also co-authored two text books and co-edited a readings book. She has contributed chapters to readings utilizing quantitative and statistical methods. Dara has served as a guest co-editor for a special issue on Business Ethics in Social Sciences in the International Journal of Society Systems Science. She has also served as a website coordinator for Decisions Sciences Institute. She currently teaches courses in Supplier Relationship Management and Operations Management.

Christopher M. Starkey is an Economics student at the University of Connecticut-Storrs. He has presented papers at the Academy of Management and Production and Operations Management Society meetings. He currently teaches courses in Principles of Microeconomics and has taught Principles of Macroeconomics. His current research interests include macroeconomic and monetary policy, as well as other decision-making methodologies.

Most helpful customer reviews

0 of 0 people found the following review helpful.
This was a fantastic book! I have been able to apply a ...
By R. Mueller
This was a fantastic book! I have been able to apply a large amount of the ideas and concepts presented in the book, even down to organizational structure. I highly recommend this book because it is a great balance of science and 'art' in the world that is business analytics.

0 of 0 people found the following review helpful.
cool book. I bought it because my professor wrote ...
By Lee
cool book. I bought it because my professor wrote this book and it is required for my class. It is very useful if you are taking his class. Outside that, i can't see other beneficial reasons for purchasing it.

1 of 2 people found the following review helpful.
Common knowledge
By Linc
This book spends half of itself explaining kinda obvious stuff like what is BA, why is important, what programs are used in BA (excel, sas,spss), how to group teams, align other resources, etc. In my opinion I could have saved this $100 and look these introductory lessons on the internet

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Sabtu, 08 Desember 2012

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A short biography of the famous trumpet player and singer Louis Armstrong - written in easy-to-read English for younger readers.

Sales Rank: #776554 in eBooks
Published on: 2012-06-15
Released on: 2012-06-15
Format: Kindle eBook

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0 of 0 people found the following review helpful.
Good info poor resources
By Smt
Great info but it did not include required information necessary to be included in the bibliography for my son's project.

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The expanding importance of health as a global issue has focused attention on the value of applying the concept of global public goods from economics to international health.

Sales Rank: #2098925 in Books
Brand: Brand: American College of Physicians
Published on: 1999-01
Original language: English
Number of items: 1
Dimensions: 8.50" h x 5.00" w x .50" l,
Binding: Paperback
176 pages

Features

Used Book in Good Condition

Most helpful customer reviews

3 of 3 people found the following review helpful.
A must for anyone caring for renal patients.
By A Customer
As a Renal Case Manager, this book has been quite valuable to me in the care of my patients. If I have a question about dosing guidelines for my patients I have a quick and easy source to guide me in my decisions. The drugs are divided into different classes for easy access to the information. This book is a must for any member of your renal team.

0 of 0 people found the following review helpful.
Drug Prescribing in Renal Failure
By Linda Cork
Essential for every hospital or clinical pharmacist. The most reliable source of renal dosing information, easily accessible, at your fingertips.

1 of 2 people found the following review helpful.
Survival Source
By Neph Fellow
After completing a residency in internal medicine/pediatrics and using many other sources to decide on renal drug dosing I have been most delighted with the introduction to this one at the beginning of my nephrology fellowship. The very rapid accessible concise format of key essentials I need for patients with temporary or chronic renal failure are also adjusted for types of renal replacement therapy. Only suggestion I have is: please update with new addition and more meds included as soon as possible. Wish I had known about this book from the first day of my internship.

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Senin, 03 Desember 2012

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The definitive story of Amazon.com, one of the most successful companies in the world, and of its driven, brilliant founder, Jeff Bezos.

Amazon.com started off delivering books through the mail. But its visionary founder, Jeff Bezos, wasn't content with being a bookseller. He wanted Amazon to become the everything store, offering limitless selection and seductive convenience at disruptively low prices. To do so, he developed a corporate culture of relentless ambition and secrecy that's never been cracked. Until now. Brad Stone enjoyed unprecedented access to current and former Amazon employees and Bezos family members, giving readers the first in-depth, fly-on-the-wall account of life at Amazon. Compared to tech's other elite innovators--Jobs, Gates, Zuckerberg--Bezos is a private man. But he stands out for his restless pursuit of new markets, leading Amazon into risky new ventures like the Kindle and cloud computing, and transforming retail in the same way Henry Ford revolutionized manufacturing.

THE EVERYTHING STORE will be the revealing, definitive biography of the company that placed one of the first and largest bets on the Internet and forever changed the way we shop and read.

Sales Rank: #8002970 in Books
Original language: English
Number of items: 1
Dimensions: 9.45" h x 1.26" w x 6.34" l, .0 pounds
Binding: Hardcover

Review
Winner of the 2013 Financial Times and Goldman Sachs Business Book of the Year Award

SELECTED AS A BEST BOOK OF THE YEAR BY THE WASHINGTON POST, FORBES, THE NEW REPUBLIC, THE ECONOMIST, BLOOMBERG, AND GIZMODO, AND AS ONE OF THE TOP 10 INVESTIGATIVE JOURNALISM BOOKS OF 2013 BY NIEMAN REPORTS

"Mr. Stone tells this story with authority and verve, and lots of well-informed reporting.... A dynamic portrait of the driven and demanding Mr. Bezos." -- Michiko Kakutani, New York Times

"Engrossing.... Stone's long tenure covering both Bezos and Amazon gives his retelling a sureness that keeps the story moving swiftly." -- New York Times Book Review

"Jeff Bezos is one of the most visionary, focused, and tenacious innovators of our era, and like Steve Jobs he transforms and invents industries. Brad Stone captures his passion and brilliance in this well-reported and compelling narrative." -- Walter Isaacson, author of Steve Jobs

"Stone's account moves swiftly and surely." -- New York Times Book Review, "Editor's Choice"

"The Everything Store is a revelatory read for everyone--those selling and those sold to--who wants to understand the dynamics of the new digital economy. If you've ever one-clicked a purchase, you must read this book." -- Steven Levy, author of Hackers and In the Plex

"A deeply reported and deftly written book.... Like Steven Levy's "In the Plex: How Google Thinks, Works, and Shapes Our Lives," and "Gates: How Microsoft's Mogul Reinvented an Industry -- and Made Himself the Richest Man in America" by Stephen Manes and Paul Andrews, it is the definitive account of how a tech icon came to life." -- Seattle Times

"Stone's book, at last, gives us a Bezos biography that can fit proudly on a shelf next to the best chronicles of America's other landmark capitalists." -- Forbes

"Stone's tale of the birth, near-death, and impressive revival of an iconic American company is well worth your time." -- Matthew Yglesias, Slate

"An engaging and fascinating read.... An excellent chronicle of Amazon's rise.... A gift for entrepreneurs and business builders of the new generation." -- Business Insider

"Outstanding.... An authoritative, deeply reported, scoopalicious, nuanced, and balanced take that pulls absolutely no punches." -- Adam Lashinsky, Fortune

"Fair-minded, virtually up-to-the-minute history of the retail and technology behemoth and the prodigious brain behind it.... Stone's inside knowledge of a company ordinarily stingy with information is evident throughout the book.... Stone presents a nuanced portrait of the entrepreneur, especially as he sketches in Bezos' unusual family history and a surprising turn it took during the writing of the book. His reporting on the Kindle's disruption of traditional publishing makes for riveting reading. A must-add to any business bookshelf." -- Kirkus

"Brad Stone has done a remarkable job in The Everything Store, in a way that Bezos would appreciate...." -- The Financial Times

"An immersive play-by-play of the company's ascent.... It's hard to imagine a better retelling of the Amazon origin story." -- The New Republic

"The meticulously reported book has plenty of gems for anyone who cares about Amazon, Jeff Bezos, entrepreneurship, leadership just the lunacy it took to build a company in less than two decades that now employs almost 90,000 people and sold $61 billion worth of, well, almost everything last year." -- Washington Post

"Stone has broken new ground, demonstrating the massive influence Amazon exercises not only in the retail sector, but also throughout society, including government regulation or the lack of it." -- Neiman Reports

"Offers absorbing management insights... Insiders will get a serious glimpse at an industry behemoth." -- San Francisco Chronicle

"A tome that paints a fascinating picture of a remarkable tech entrepreneur." -- The Economist

"Illuminating." -- Salon

"Stone's shoe-leather reporting is what makes the book stand out." -- GeekWire

"As fine a profile of a secretive, fast-growing company as you are likely to encounter." -- Michael Moritz, Chairman, Sequoia Capital, LinkedIn.com

About the Author
Brad Stone has covered technology in Silicon Valley for over 14 years, with publications such as Newsweek, The New York Times, and Bloomberg Businessweek.

Most helpful customer reviews

941 of 987 people found the following review helpful.
I did like this book
By S. Kaphan
I wasn't really planning on reviewing this book, because I was mentioned in it several times and it didn't seem appropriate. But several other people who were also mentioned in the book have already posted reviews, and in fact, MacKenzie Bezos, in her well known 1-star review, suggested that other "characters" might "step out of books" and "speak for themselves".

I was at Amazon for the first 5 years of its existence, so I also have firsthand experience of those times at the company, and I have been a fairly close observer since I left. By and large I found Mr. Stone's treatment of that which I know firsthand to be accurate -- at least as accurate as it is possible to be at this great a remove, and with no contemporaneous documentation of the early chaotic days or access to certain of the principals. Relying on people's memories of nearly twenty-year-old events is of necessity somewhat perilous. Of course there are a few minor errors here and there, but I don't have firsthand knowledge of important mistakes much less anything that appears to be intentionally misleading. But there are a few minor glitches. In my case, I can testify that I did not, in fact, have a bushy beard at age 17 when I worked at the Whole Earth Truck Store & Catalog in Menlo Park. It was a publisher and seller of books and other things, not a lending library. It was in a storefront and was no longer a mobile service operating out of a truck by the time I worked there (p. 32). But I do not think this is a reason to disregard the entire book; it's just some not terribly relevant detail the author got a bit wrong in a way that doesn't change the story materially. MacKenzie listed one error, which didn't seem especially awful or material to me, and then referred only vaguely to "way too many inaccuracies". Without a more explicit list of mistakes it is hard to know what to make of that. Breaking news: a new 372 page book has some errors!

Since Mr. Stone did not have access to Jeff Bezos for this book, but had to rely on previous interviews and the accounts of others, it would be surprising if there weren't a few mistakes regarding his thought processes. As part of my agreement to be interviewed for this book, I was allowed to read a draft of the chapter which covered the time I was there, and I offered a number of corrections, some of which Mr. Stone was able to verify and incorporate. To the extent I am quoted, my quotes are, while not complete, fair and in context. I don't love or agree with everything that Mr. Stone wrote about me -- especially his broader conclusions regarding the circumstances of my departure from the company -- but I do think it was fair and reasonable. I am aware of at least one other interviewee who was also given a chance to check over the chapter in which his story was discussed. I obviously can't know this, but I suspect that if Mr. Stone had been granted access to Jeff Bezos, that he would have extended a similar courtesy. I have a pretty high degree of confidence that Mr. Stone made a significant effort, and did what was in his power, to make the book accurate.

The irony is, of course, that by reviewing the book as MacKenzie Bezos did, she has brought an immense amount more attention to it -- there are dozens of articles referring to her review via Google News this morning -- and its sales rank has shot up considerably. The book is not a fawning hagiography, but it is also hardly a completely negative account either. It describes not only Amazon's ultra-hardball business practices, but the better aspects of their services and products as well. To the extent of my knowledge it is a pretty realistic account, though necessarily incomplete. Of course Mr. Stone has his own point of view, and of course he does what nearly all biographers do, which is to impute thoughts and emotions to the people he writes about. It would be mighty dull reading without that, but I think readers are generally smart enough to understand that when they read biographies, especially unauthorized biographies, the author has to recreate some kind of persona to make the subject appear life-like. That doesn't make it fiction. This was written as a business book for a popular audience anyway, not as an academic treatise, so expecting every "Bezos thought..." to be footnoted, or couched in hypothetical language, is not realistic.

Especially in comparison to the sad collection of awful books that have been written on this subject, this one is much more detailed, more interesting, and a lot more deeply reported. Sure, there is plenty more that could be written about, and maybe someday somebody will. If and when that happens, I can only hope it is also "unauthorized" and not sanitized by a corporate PR department, and that some real investigative journalism is done, like Mr. Stone did here.

4 of 4 people found the following review helpful.
The Mercenary Missionary
By T. Graczewski
Full disclosure: I’m a big Amazon fan. I’ve been writing reviews on the site for over a decade. I’m a highly satisfied shareholder and avid Prime customer. I also happen to believe that Jeff Bezos is among the most visionary and accomplished entrepreneurs and chief executives of modern times. In “The Everything Store: Jeff Bezos and the Age of Amazon,” veteran business reporter Brad Stone delivers an incisive, balanced, and fast-paced peak inside the secretive and amazingly innovative $150 billion tech behemoth.

As a Silicon Valley technology executive who has long admired what Jeff Bezos has done up in Seattle, this book delivered two critical insights I found especially noteworthy.

First, nothing can compensate for a founder/CEO of genius with a commanding ownership share in the enterprise. The more I live and the more learn, the more I realize that individuals really, really matter, particularly when they are in a position to make sweeping decisions. Like Steve Jobs at Apple or Larry Ellison at Oracle or Henry Ford, truly amazing things happen only when lightning strikes: when visionary entrepreneurs are also strong enough to hold on to their business creations and guide them forward, often pushing the kind of bold gambles and innovative risks that classically trained CEOs beholden to Wall Street analysts simply would never ponder.

Nowhere is this more evident than with Amazon’s improbable rise from the ashes of the Dotcom bubble in the 2000s. The early story of Amazon’s rise in the mid-90s is familiar and, frankly, not terribly interesting in my opinion. A few daring and naïve young men and women in a garage pursuing a crazy dream that nobody thinks can work. It’s been told a thousand times. What makes Amazon so impressive is how the company survived and then thrived in the later years when many in the industry had written the company off for dead or irrelevancy. If Amazon had had a founder like eBay’s Pierre Omyidar, who quickly hired a seasoned executive like Meg Whitman to take over leadership of his highflying startup, I’m quite certain that the Amazon we know today would not exist. In fact, I’m nearly certain it would be gone, gobbled up by Walmart or some other retailer. Amazon Web Services, Kindle, Prime; each of these strategic initiatives were risky multi-billion dollar bets that would takes years to pay off, and yet Bezos bet big on each despite much hand-wringing from his board of directors and top lieutenants. As Stone writes, “Amazon had grown from a beleaguered dot-com survivor battered by the vicissitudes in the stock market into a diversified company whose products and principles had an impact on local communities, national economies, and the marketplace of ideas.” In short, Amazon is the Amazon we know today only because of Jeff Bezos. He has a vision, an irrepressible will, and an iron grip on strategic decision making.

The second key insight has to do with that Bezosian vision, which Stone demonstrates is a relatively simple philosophy. “We don’t have a single big advantage,” Bezos has said, “so we have to weave a rope of many small advantages.” What is so remarkable is how tenaciously Bezos adheres to those principles and makes the most out of those small advantages, even when conventional business school wisdom suggests they are being foolish or reckless. At the core of the philosophy is long-term, customer centric thinking. Here’s how Bezos describes it: “We are genuinely customer-centric, we are genuinely long-term oriented and we genuinely like to invent. Most companies are not those things. They are focused on the competitor, rather than the customer. They want to work on things that will pay dividends in two or three years, and if they don’t work in two or three years they will move on to something else. And they prefer to be close-followers rather than inventors, because it’s safer. So if you want to capture the truth about Amazon, that is why we are different.” Again, only a company with a visionary founder with general management acumen and a commanding ownership stake in the enterprise can ensure that a company sticks to those kinds of principles in the face of mounting losses and withering criticism from Wall Street analysts.

Closely associated to this “long-term-customer-first” mentality is Amazon’s relentless focus on lowering prices. Stone suggests that a 2001 meeting between Bezos and Costco founder Jim Sinegal was pivotal. Sinegal told Bezos: “There are two kinds of retailers: there are those folks who work to figure how to charge more, and there are companies that work to figure how to charge less.” For Bezos it was an epiphany – and a roadmap. Amazon was “going to be the second, full-stop.” The focus on “customer first” and low prices has allowed Amazon to emerge as a world class, truly unique retailer that blends the best of “Walmart AND Nordstrom’s.”

These core values have shaped the culture at Amazon. The first, “frugality,” is starkly different from competitors like Google, famous for their free lunches and massages. “We try not to spend money on things that don’t matter to customers. Frugality breeds resourcefulness, self-sufficiency and invention. There are no extra points for headcount, budget pie or fixed expense.” To this day, senior Amazon executives flight coach and Stone notes that Bezos, one of the richest men in the world, still uses his coffee card at Amazon that allows him to get his 10th drink free. Next, Amazon prides itself on a no-holds-barred approach to getting things done, where teamwork is critical, yet all executives are exhorted to “Have Backbone.” “Disagree and Commit: Leaders are obligated to respectfully challenge decisions when they disagree, even when doing so is uncomfortable or exhausting. Leaders have conviction and are tenacious. They do not compromise for the sake of social cohesion. Once a decision is determined, they commit wholly.” In Bezos’ own words: “The reason we are here is to get stuff done; that is the top priority. That is the DNA of Amazon. If you can’t excel and put everything into it, this might not be the place for you.”

The drive for delivering lower costs has also developed a bare knuckles style of market competition. Stone suggests that Amazon is willing to go to extraordinary lengths to deliver on that low price promise, often throwing its weight around in a way that would even make the flinty executives in Bentonville blush. Once a new and threatening competitor like Zappos was identified, Bezos was prepared to go nuclear to ensure that either Zappos caved and sold out or they would be put out of business. “They have an absolute willingness to torch the landscape around them to emerge the winner,” one vanquished rival is quoted as saying.

The story of Kindle is illustrative as well. Bezos witnessed how quickly Apple destroyed Amazon’s music business with the launch of iPod and iTunes. He was determined not to see the same thing happen to their core books business. His heavy handed approach with the major book publishers was reminiscent of Steve Jobs browbeating the major music labels. Bezos picked an eBook price of $9.99 despite the howls of publishers and the absence of any market research to back up the decision. He picked $9.99 straight from the gut, much as Jobs did with $0.99 per song. The price ensured that Amazon would lose money and generated a near revolt from their publisher partners. Bezos simply didn’t care; he stuck to his guns even in the face of a major lawsuit.

One of the few disappointing aspects of this book for me was how little attention Stone devoted to Bezos’ private life, especially his marriage and family. Bezos married before founding Amazon and his wife, MacKenzie, was an early and important employee. Twenty-five years later they are still married and have four children. Yet none of this is discussed in the book. We learn in the book’s final pages that MacKenzie still often drives Jeff to work in a Honda mini-van after dropping their kids off at school, giving the corporate titan a peck-on-the-cheek before depositing him at the gates of his empire. It’s an intriguing glimpse into the human side of Bezos that the author did not pursue for one reason or another.

In closing, “The Everything Store” is an eye-opening account into an iconic and innovative corporation, which Stone calls “…relentlessly innovative and disruptive, as well as calculating and ruthless.” Indeed, Amazon is something of a Jekyll and Hyde. Or to use Randy Komisar’s terms from his 2001 book “The Monk and the Riddle,” Amazon is both a “missionary” (a company with a mission beyond making money) and a “mercenary” (a company dedicated to competing and winning). “The Everything Store” is a good biography of a company; but only a lukewarm biography of Jeff Bezos the man, even though Amazon is, in many ways, the corporate manifestation of its brilliant founder and chief executive.

1 of 1 people found the following review helpful.
Interesting, surface-level read about the complexity and mindset behind Amazon
By Kevin
As somebody who has been familiar with Amazon since they began (tech in Seattle is a small world), Amazon has always been in my peripherals so I was already somewhat familiar with Amazon's stigma, especially in this city, as well as what a lot of people have had to say about Amazon. This book only really scratches the surface of the mindset of Jeff and his executive team throughout the course of Amazon's history, but if you can take an objective viewpoint and read between the lines of the book you can get a pretty revealing idea of how Amazon operates and their philosophy behind a lot of what they do. There is a lot to get out of this book that other things are severely lacking (looking at you, New York Times).

Like other people have mentioned, this book paints Jeff in a little bit of a strange light, only focusing on his ruthless approach to business and e-commerce and spending little time talking about the fact that he is indeed human and has a wide range of emotions and isn't actually Darth Vader incarnate.

All in all, I enjoyed the book thoroughly. The pacing is quick, but not thin, and the author spends just enough time explaining situations to provide context without risking crafting a dense editorial. The language is smart, but not aloof, and the progression of the writing makes it easy to continue reading for long stretches of time unlike a lot of other books like this one.

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Over the past two hundred years, transportation technology has enabled citizens of any nation to visit, for the purposes of entertainment and leisure, nearly any place on the entire globe. Nations compete for tourists, promoting themselves by showing off their beautiful landscapes and by holding out promises of previously unattainable excitement. As a result, locations and landscapes once considered sublime are becoming increasingly mediated and commodified into both products and elements of national identity constructs.

As digital photographs make possible the instant transmission of any image from its point of origin to any destination, tourism has increasingly become a means through which we simply accumulate experiences to add to our self-constructed, accelerating autobiographies. Tourists seek ever more exciting landscape venues and activities for these experiences, while nations, ever more mindful of the need to attract a global audience, have transformed their sublime native lands and artifacts into mere grist for this ever-accelerating mill. As the authors demonstrate, the nature of tourism in the twenty-first century is transforming both national identity and international consumption, making the one nearly indistinguishable from the other.

Sales Rank: #7375571 in Books
Published on: 2001-11-30
Original language: English
Number of items: 1
Dimensions: 9.21" h x .56" w x 6.14" l, 1.01 pounds
Binding: Hardcover
232 pages

About the Author

CLAUDIA BELL is a Senior Lecturer in Sociology at the University of Auckland, New Zealand. Her previous books, concerning issues of local and national identity in New Zealand, include Sociology of Everyday Life in New Zealand, Community Issues in New Zealand, and, with John Lyall, Inventing New Zealand: Putting Our Town on the Map.

JOHN LYALL is an artist and Head of Sculpture at UNITEC in Auckland, New Zealand, who exhibits in the genres of installation, photography, performance, and sound. He is the co-author, with Claudia Bell, of Inventing New Zealand: Putting Our Town on the Map.

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Animation guru Steve Hickner draws from his experience at DreamWorks, Disney, and other major film studios to give 52 rules for a successful career in the field of animation. Using examples from his thirty years as a storyboard artist, producer, and film director, he gives advice on making a pitch, improving your skills, teamwork, plus much more. Read one rule a week—or all 52 at once! Hickner’s Animation Rules! is your guide to success in animation.

Sales Rank: #1234357 in Books
Published on: 2014-08-25
Original language: English
Number of items: 1
Dimensions: 8.00" h x .27" w x 5.25" l,
Binding: Paperback
118 pages

About the Author
Steve Hickner is a film director at DreamWorks Animation. He has directed the films The Prince of Egypt and Bee Movie. He has also worked as storyboard artist on Peabody and Sherman, Shrek Forever After, Over the Hedge, Madagascar, Shark Tale, and Antz. Hickner has worked at a number of studios, including Walt Disney Animation Studios and Steven Spielberg’s Amblimation, where he was a producer for An American Tail: Fievel Goes West and Balto. He recently began working on DreamWorks’ theme park and location-based projects. He frequently lectures at universities throughout the United States. Hickner is the author of Animation Rules! 52 Ways to Achieve Creative Success. His first book, Animating Your Career, was published in 2013. You can learn more about it by visiting www.animatingyourcareer.com.

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2 of 2 people found the following review helpful.
Although the book is aimed at those involved in creative mediums the truths that he presents and illustrates are good for whatev
By Thomas Law
Steve Hickner's Animation Rules! lays out 55 rules for everyone who works in animation and other creative pursuits. Although the book is aimed at those involved in creative mediums the truths that he presents and illustrates are good for whatever career you are wanting to develop. His "rules" are presented in such a way that they grab your attention and hit home. This book is a fast read, but take your time and read it a second time in order for the ideas to sink in and take root in your mind so that you can apply them to your personal and professional career. http://booksummaries.tomlaw.org

1 of 1 people found the following review helpful.
This book is an excellent rule book on animation that could be used as ...
By Nancy Jean Rose
There are important rules to be followed when working in animation. This book is an excellent rule book on animation that could be used as a personal tutor or a classroom textbook.

1 of 1 people found the following review helpful.
Relevant and valuable
By Saticoy
Steve Hickner's tips are very relevant and valuable. Both students and industry people would benefit from these rules.

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