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After the Ball: How America Will Conquer Its Fear and Hatred of Gays in the 90's (Plume), by Marshall Kirk, Hunter Madsen
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A compelling and compassionate work that never fails to stimulate. After the Ball is required reading for straights interested in understanding a minority that comprises 10% of the population and for gays who ar learning that the revolution is far from over.
- Sales Rank: #285719 in Books
- Published on: 1990-09-01
- Released on: 1990-09-01
- Ingredients: Example Ingredients
- Original language: English
- Number of items: 1
- Dimensions: 8.25" h x 5.50" w x 1.00" l,
- Binding: Paperback
- 48 pages
From Publishers Weekly
To overcome Americans' deep-rooted aversion to gay men and women, psychologist Kirk and ad man Madsen propose a massive media campaign designed to correct stereotypes and neutralize anti-gay prejudice. PW termed this "a punchy call to arms, Madison Avenue style." Illustrated.
Copyright 1990 Reed Business Information, Inc.
Most helpful customer reviews
59 of 66 people found the following review helpful.
This is not a "compassionate work"- it promotes mind control.
By Fiona Ó Dochartaigh
A slow and steady manipulation.
This author had a very strong desire to affirm and promote homosexuality.He formed an ideology in his head of how the world should work and assumed it was his destiny to impose his ideology on America in order to set everything right.Marshall Kirk was a manipulative operator a man filled with hatred who had very little sympathetic/empathetic understanding- he couldnt 'fully' comprehend why "straights" (as he terms them) reject deviations from the society norm.The author seems to be driven by emotion and revenge he advocates the use of strategically coordinated propaganda and he rationalizes the use of (unethical) mind control methods.He wanted to hurt his society as they had hurt him- give "straights" a taste of their own medicine and due to his narcissistic pathology he felt well within his rights to do so.This author of this book outlines the use of various subtle psychological coercion techniques that violate the basic right to free thought.This book was an extremely difficult read because the writings and the author had such a hostile energy.
37 of 44 people found the following review helpful.
A Marketing Plan
By The Dekester
After the Ball appears to have been the seminal blueprint for the gay rights movement in the US. Kirk and Madsen lay out their strategy - which has worked quite well - for converting the culture to one that was primary antagonistic toward gays, at the time of their writing, to one that is now much more accepting. I say it worked well, since we are now talking about same-sex marriage with nearly 1/2 the population being on board.
The thing that disturbed me a bit, was that their strategies were based more on marketing concepts rather than arguments from logic. This seems to leave some potential for regression unless the logic portions can be strengthened over time.
68 of 88 people found the following review helpful.
A Concise Manifesto of the Homosexual Agenda
By Greg Laskowski
Ever wonder how your disagreement with homosexuals turned you into a bigot and a hatemonger? Read this and discover how Kirk & Madsen used slick Madison Avenue marketing and the latest in psychological warfare to jam homosexuality down the throat of a resistant, but naive American population.
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